5-Step Pricing This feature is crucial for enabling more flexible and effective pricing strategies to attract new subscribers and retain them for longer.
For publishers
Deepen engagement and unlock new revenue streams
Reader Revenue Manager helps for-profit and nonprofit publishers build lasting reader relationships through easy-to-implement tools for subscriptions, contributions, and audience insights.
DEEpen reader engagement
Connect insight-powered tools—no developer required
Remove barriers with seamless user experiences and highlighted content across Google surfaces. From frictionless checkout to a featured distinction on Google Search, give readers more ways to engage with your journalism.
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Subscriptions or contributions in 2-clicks
Diversify revenue with subscription and contribution prompts that make conversion fast, secure, and friction-free.
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Eliminate paywall frustrations for your subscribers
Remove login barriers. Readers automatically sign in with their Google account—no forgotten passwords or usernames.
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Highlight your content across Google’s surfaces
Readers who subscribe or contribute through Reader Revenue Manager can see your content featured in a "From your subscriptions" distinction on Google Search, AI Mode, AI Overviews, and Gemini, helping to grow engagement and reinforce your brand.
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Offer flexible content access
Monetize casual readers with optional ad viewing that earns higher revenue than traditional display ads.
unlock reader revenue
Connect insight-powered tools—no developer required
Understand your audience better with easy connections to Site Kit (Google's official WordPress plugin), Google Ad Manager, Google Analytics, Google Ad Sense, and Google One Tap. No coding experience necessary.
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Site Kit for WordPress
Discover how readers find and use your site in order to optimize and monetize content—right inside of your WordPress dashboard.
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Google Ad Manager
Gather audience insights that inform editorial decisions and unlock programmatic advertising opportunities through seamless integration.
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Google Analytics
Easily access reader insights from Google Analytics.
Maximize Reader value
Optimize reader engagement with timely, tailored prompts
Customize surveys, newsletter sign-ups, site registration, and payment modules—including colors and logos—to match your brand.
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Learn who your readers are with custom surveys
Collect privacy-safe reader data to improve your content strategy and serve more relevant ads.
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Grow loyalty with newsletter sign-ups
Go beyond standard prompts with flexible CTAs—newsletter sign-ups, site registration, payment modules, and more.
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Control how you greet and convert your readers
Optimize your conversion funnel by strategically timing and sequencing your subscription, contribution, survey, and newsletter CTAs.
Advanced features
Reader Revenue Manager offers two tiers to match your publishing goals. Start with Standard for essential revenue tools or choose Enterprise for advanced features and maximum flexibility.
Feature
From your subscriptions This feature allows you to promote your subscription content on Google Search, AI Mode, AI Overviews, and Gemini and remind your subscribers of the value they get from their subscriptions, which helps to increase engagement and retention. When existing customers link their publisher subscription account to their Google account, they can see your content across Google, strengthening their connection to your brand.
Metered Read This feature allows you to give readers a taste of your valuable content before asking them to subscribe. By providing a set number of free articles, you can demonstrate the quality of your journalism, which can lead to higher conversion rates as readers will be more willing to pay for content they know is worth it. This is part of a customizable conversion funnel that helps you engage with your readers to build affinity.
Bundles This feature gives large media organizations the ability to sell a single subscription with access to multiple properties.
Subscription Linking For subscribers who purchase their subscriptions directly from a publisher's native buyflow, this feature allows a reader to link their existing subscription(s) to their Google account in a single step.
Customizable payment reminder emails Standard transactional billing emails can feel cold and increase churn. This feature helps reduce churn by allowing publishers to inject their brand voice and reiterate their value proposition in payment reminders.
Subscriptions or contributions in 2-clicks This feature reduces payment friction with fast and secure 2-click purchases, which leads to an increase in conversions. By making it incredibly easy for readers to pay, you can capture more revenue from both subscriptions and contributions.
1P Customizable Surveys This feature helps you get to know your audience better by asking them questions to get quick, insightful feedback. This first-party data can be used by your journalists to create better stories and by your product team to build a better site UX. You can also use this data to build more robust ad targeting and generate incremental revenue through programmatic data monetization in Ad Manager.
Rewarded Ad This feature opens up an alternative revenue stream by allowing publishers to monetize casual readers who are unlikely to subscribe. It creates a non-intrusive value exchange where a user watches an ad for content access, a format that can offer higher CPMs than standard ads.
Registration Wall A registration wall is a crucial step in building a direct relationship with your readers and growing your first-party data set. By asking readers to register before they can access content, you can collect valuable email addresses and other information.
Newsletter Signup This feature allows you to grow your newsletter list with a single click, helping you to build a relationship with readers and develop a first-party email data set. You own the messaging, and Google facilitates the email collection, making it easy for you to stay in touch with your audience and encourage repeat visits.
Cancellation Survey This is a key retention tool. By surveying users upon cancellation, publishers can get direct feedback on why subscribers are churning. This data is invaluable for identifying and fixing problems with a product or content strategy, helping to reduce future churn and lost revenue.
CTA Pop-Up Customization This feature allows publishers to align RRM CTAs with their own branding for a more cohesive and trustworthy user experience. Publishers can customize the logo and CTA colors to match their site's look and feel.
Link Customization in CTA Pop-up This feature allows publishers to customize the destination link of the button in the CTA Pop-Up.
Standard
Enterprise